Thursday, July 14, 2011

Intuitive Eating Review - Eat with enjoyment but without distractions

Rule 6: Eat with enjoyment, gusto and pleasure & Rule 7: Eat without distractions

It’s lunchtime. I’m working on a big project at work. We’re implementing a new online loan application. My day is spent testing, reporting, responding to emails and figuring out how each element should work. The days are long due to the time crunch; there is a hard deadline with lots to do. There is no time to think of anything else.

I power through lunch at my desk. Apparently I’ve eaten a container of pasta, a baggie of baby carrots with hummus and a handful of animal crackers. I should be satisfied. I shouldn’t be hungry, but I am. Oh well, I guess I didn’t bring enough food today, better go down stairs to get something to fill me up. I should buy some fruit. I don’t; I buy three cookies from Timmies. Hopefully three cookies will be enough to satisfy me...

I'm discussing rule 6 (eat with enjoyment, gusto and pleasure) & 7 (eat without distractions) together as they go hand-in-hand to help you to become a mindful, conscious eater.

How many people can say that they truly enjoy every morsel of food they put in their mouth? I can consume so many calories without a thought. I’ve eaten multiple handfuls of Oreos, bags of Reese’ Peanut Butter cup miniatures, large bags of movie popcorn, my lunch, my breakfast and dinner without really thinking about it; enjoy eating it; or savoring it; or even tasting it.

My pleasure of food seems to come only when taking in large quantities. It’s like there is a strong need to get to the next piece of food as quickly as possible. I’m getting better, taking my time, slowing down and enjoying the taste of food. And you know what happens when I slow down and actually taste food? I eat less.

Eating without distraction means no radio, television, newspapers, books, intense or anxiety-producing conversations or music, and although it’s not listed, I would assume this also means no internet. For most people, I think the biggest distraction while eating is television. I’ve eaten countless meals in front of the television, both as a single gal, and a married gal. Before we got married, hubbie and I decided to eat dinner at the table. Now that we have children, we eat all meals at the table. On the other hand, with snacks, I’m not quite as consistent. Especially at night; I’m always watching TV if I have an after-dinner snack.

I’d say that for the most part, I eat without distractions. I do need to work on eating with enjoyment, gusto and pleasure, which is easier to follow when I’m less distracted. But, it is just another rule to follow and worry about when eating. It should be simple to follow, but mindless eating (as opposed to mindful) is a hard habit to break. And sometimes it is just hard to eat with gusto while munching on celery sticks and zucchini spears.

Disclaimer: I should tell you that I no longer have my copies of Geneen Roth’s earlier books on intuitive eating, Why Weight? A guide to Ending Compulsive Eating and Breaking Free from Emotional Eating and I have not read her popular, Oprah-endorsed book, Women Food and God. I haven’t picked up new copies to recall the finer points of each rule. My analysis is based strictly on my memory from 2001/2001 when I participated in an intuitive eating support group in an attempt to resolve my eating issues. In this particular group, we followed Geneen Roth’s seven guidelines for intuitive eating.


Quick Links

Rule 1: Eat when you are hungry
Rule 2: Eat sitting down in a calm environment
Rule 3: Eat what your body wants
Rule 4: Eat in until you are satisfied
Rule 5: Eat in full view of others

Next posting - conclusion on why intuitive eating did not work for me!

Tuesday, July 12, 2011

What's the big deal with the Yoplait yogurt TV ad?

A thin woman looks longingly at a large raspberry cheesecake in the refrigerator. The woman attempts to decide whether or not to eat a slice of the cheesecake:

“Oh cheesecake! What if I had just a small slice, I was good today. I deserve it!

Or I could have a medium slice and some celery sticks and they will cancel each other out. Right?

Or… Ok I could have one large slice and jog in place as I eat it.

Or…Ok. How about one large slice while jogging in place followed by eight celery slices?”

The thin woman is joined by a thinner woman who says she’s been thinking about raspberry cheesecake all day and grabs a cheesecake-flavored Yoplait yogurt. The first thin woman comments to the other thin woman that she has lost weight and also grabs a Yoplait yogurt.

Recently, NEDA (National Eating Disorder Association) in the United States managed to get this ad for Yoplait yogurt pulled from the air. From some of the comments regarding this article, many people do not understand the problem with the Yoplait’s television ad.

So what is the big deal? What is wrong with this ad?

There are two issues that I have with this commercial:

1) What message does it send when Yoplait picked these thin actresses to represent their target market? Both women are thin and both these thin women were hired to play the role of women still wanting/needing to lose weight. When is thin thin enough? The media continually reinforce the idea that you can never be thin enough.

2) The first woman is trying to figure out how she can somehow eat less, eat differently and/or exercise so she can have a slice of cheesecake. Although this behavior is common, it is not normal. I frequently negotiated with myself to eat desserts (including cheesecake), movie popcorn and even an extra serving of arrowroot cookies. And showcasing this language, this behavior in a television ad only reinforces the belief that this is normal.

The second point is the reason why NEDA asked for this ad to be pulled. From NEDA’s press release: “The language in this advertising campaign was seriously problematic for those affected by eating disorders and anyone who may have a predisposition towards developing one.”

You may do this food bartering now. I think it’s safe to say that this is common practice in the dieting world (common enough for an advertising agency to develop a 30-second TV spot). Until cognitive therapy, I thought this rationalization was a normal dieting strategy. But it is not healthy or helpful in weight loss. It is just another symptom of the psychological damage of serial dieting.

A raspberry cheesecake would not cause such an obsession and turmoil in a normal eater. A normal eater would decide to have a slice or not and quickly forget about it. For others who are not normal eaters this internal debate shows the stress, anxiety and obsession that restricting oneself to eating only “good” foods, no eating an "bad" foods and eating in limited portions. And as I’ve said previously, anxiety makes you hungry, eating relieves the anxiety but perpetuates the gain/loss, anxiety/hunger cycle.

This is not to say that every person following a diet will end up with an eating disorder or has an eating disorder. Many people can forgo a slice of cheesecake and not give it another thought. Obviously, to lose weight, one will need consume fewer calories than the body burns. Eating the raspberry cheesecake flavored yogurt instead of the real thing may be a suitable compromise.

Before therapy, if I said no to the cheesecake, I would obsess about the deprivation for days. This obsession would trigger a binge; eating everything available to make up for the cheesecake. Now, I make a decision to either eat a slice or not. If I eat a slice, I’ll ensure that enjoy and savor the flavor and creamy texture. If I decide to skip the cheesecake since I'm trying to lose weight, I say no thanks and forget about it.

Sarah, thank you for bringing my attention to this story and for commenting on my SYTYCD/Gatorade post; I sent an email to NEDA and I will post when I get a response.

So what was the damage from my french fry and baked goods filled Newfoundland vacation? Shockingly I lost a quarter pound.

Next post, I will continue my review of intuitive eating...